Recently, the human resources digitalization project for Middle Eastern retail giant WestLake officially went live! As the first benchmark HR digitalization project of Yonyou BIP in the Middle East, this marks a key breakthrough in Yonyou’s global journey and ushers in a new stage in the Middle East market.
A Rapidly Expanding Retail Giant in the Middle East and Africa
Founded in 2017, WestLake Group focuses on physical store expansion, category management, supply chain management, marketing, channel sales, and international agency business. With a workforce of over 800 employees, it represents major brands including MUMUSO, XBEAUTY, ME+, SHINE, and DuoZouLu, covering categories such as beauty and hygiene, digital electronics, home essentials, fashion textiles, stationery, accessories, bags, children’s products, fashion jewellery, and snacks.
WestLake is committed to delivering high-quality, fashionable international brands and continues to innovate to improve customer lifestyles.
As WestLake’s store count grows at an annual rate of over 240%, its traditional HR management methods faced serious challenges. The company urgently needed a digital system to ensure labor compliance and risk control, develop a dynamic talent pipeline, and optimize workforce efficiency through data. This system aims to support its multinational and multi-format expansion and help achieve its goal of operating across 70 countries in the Middle East and Africa.
Full-Scenario HR Digitalization to Support WestLake’s Efficient Governance
Yonyou began its globalization efforts in 2003. With the launch of its next-generation digital business innovation platform, Yonyou BIP, the company has upgraded its global business strategy and entered Globalization 2.0, expanding from the Asia-Pacific region to the rest of the world.
After comparing multiple vendors, WestLake chose Yonyou as its strategic partner to build a unified backend system across regions, business types, and models. The goal was to implement comprehensive IT applications and innovations, and to set a benchmark for digital applications in the Middle East and African retail industry.
With Yonyou’s expertise and services, a four-in-one global HR digital solution was implemented — covering compliance, talent, experience, and strategy. This empowered WestLake to meet its rapidly growing business needs.
From international talent acquisition and attendance/scheduling, to compensation, benefits, performance, data governance, and global talent retention and motivation, the partnership enabled WestLake to implement smart, efficient, and scalable HR systems globally—helping build an agile, high-performing global talent supply chain.
Multi-Dimensional Value Creation — A New Growth Engine
The HR digital system is a key strategic initiative for WestLake to strengthen global HR compliance and lay the groundwork for global business development. Based on standardized systems, it is built to be robust and expandable, ensuring safety and compliance. The system provides real-time monitoring and alerts across global stores, strengthens process management, drives global HR digitalization, and supports strategic decisions with powerful data insights.
• HR Operational Efficiency Revolution: A fully digital, end-to-end HR lifecycle system was established—from job posting and interview scheduling to onboarding, personnel management, attendance, payroll, benefits, performance, and offboarding. This drastically reduces manual workload and errors, speeds up response times, and ensures accurate operations across diverse business scenarios and regions.
• Digital Employee Experience Upgrade: With AI-powered fast onboarding, traditional onboarding cycles are significantly shortened, ensuring rapid talent deployment to match business growth. A 24/7 employee self-service platform addresses common queries—policy advice, leave requests, salary checks—meeting the language and time zone needs of a global workforce. This improves employee satisfaction and engagement.
• Intelligent Empowerment of Strategic Decisions: In-depth analysis of attendance, compensation, and performance data helps visualize workforce performance and capacity. WestLake gains deeper insights into employee allocation across regions and stores, supporting scientific HR planning and strategy. The system also analyzes labor cost structures and identifies optimization opportunities for better resource allocation.
Looking Ahead
WestLake and Yonyou have reached a long-term strategic agreement on enterprise digital transformation. Yonyou will continue to leverage its technological and innovative strengths to deeply understand WestLake’s evolving HR needs and provide forward-looking solutions for organizational capacity building. Together, they aim to create a more complete global digital talent supply chain and empower WestLake to realize its vision: “To become one of the best retail groups in the Middle East and Africa, playing a key role in the region.”
